Motif Penggunaan Second Account Instagram bagi Pelajar SMK Negeri 1 Gempol

Internet information technology spurred the existence of social media platforms that make it easier for users to interact via Instagram with second accounts. The purpose this research is find out motives students at SMK Negeri 1 Gempol in using Erving Goffman's dramaturgical theory combined qualitative descriptive methods analyzing motives. Ten informants as a source data resulting from interviews. results study explain accounts on Instagram, namely place store their work and hide user's real identity other people. Meanwhile, motive main account owned by Public Vocational School brand themselves sharing positive content.